Our results

We generated over $4M (+25%) p/a in incremental profit through price and mix management.

With category growth stalling this supplier needed to refocus their efforts from volume growth to value growth. By building a strong understanding of their consumers and shoppers we created a two phased approached to achieving their goals.

Firstly, by optimising their promotional programme we delivered +$2M in profit p/a. Secondly, through up weighting the volume of one of their largest promo groups we were able to reduce their reliance on deep discounts and  delivered+$2.1M in profit p/a. 

This brand was facing significant deletions in Woolworths. Of the eight SKU's they had ranged, seven were flagged for deletion leading into a range review. This represented a $4M risk to the business p/a.

With increasing competitive pressure and new brands entering the category our client was under significant pressure. A new buyer in the chair wanted to drive change and delete our 'under performing' brands.

Through a series of pre-review workshops and the range review meeting itself we clearly demonstrated the value our brand was delivering to their category. By understanding how the category was shopped and consumed we were able to show our performance in a new light. 

Delivered a 50% increase in shelf space for a market leading brand in their largest convenience customer. These shelf changes led to double digit RSV growth for the brand.

This brand was #1 in it's category but was failing to grow share across the convenience channel. They had a strong product range in the channel but it was limited in this account.

We were able to demonstrate the role occasions played in this category and the need for pack and flavour variation to meet consumer needs. We then created a proposal for the layout which removed duplicated offers across some value brands which were not driving incremental penetration. These SKU's were then replaced by our clients brand (the market leader) with SKU's which drove the category into different occasions, driving incremental growth for our client and the retailer.