WHAT WE DO

Our approach to planning starts with the consumer and shopper. Building strong brand and customer plans requires a deep understanding of what consumers want and how they are shopping the category. 

We work with clients to deliver Category Strategies, Channel & Customer Plans, Portfolio & Brand Plans and Promotional Plans.  Get in touch today to understand how we can help take your planning to the next level.

Delivering the best physical availability possible requires great collaboration between retailers and suppliers. Constructing your story in a concise and compelling way is critical to delivering these results. 

We work with clients on joint business planning sessions, innovation workshops and range reviews to ensure they are getting their message heard and understood.

Significant time and money is invested into developing and then launching new products, but how can you maximise your chance of success? 

By helping clients better understand shoppers, consumers and the market dynamics we are able to help them deliver the strongest possible physical availability for their new product. From identifying product gaps through to building complete 'go to market' plans including price and promotional tactics we have all elements of innovation covered.

With increasing costs and pressure on the bottom line managing value has never been more important.  By understanding the market, their consumers and competitors we are able to build strong plans to help clients realise more price.

We employ a range of tactics such as promotional optimisation, pack / price architecture and even straight price increases to help clients unlock value.

Are you wanting to improve your skills in category management? Reach out today and we can build you a bespoke training program to help you and your team.

We can create a programme for all levels of your business and for all group sizes.